For the first time ever, Carel will be exhibiting a comprehensive offering of its own at Drinktec in Germany from September 11 to 15, 2017.
Although Carel has been providing high efficiency systems to the food and beverage industry for over 40 years, the company has usually exhibited technology integrated into the beverage coolers displayed by its clients.
This year Carel will have its own stand and its own cooling solutions on display, according to Alessandro Greggio, Carel’s head of marketing for retail and refrigeration.
“This year we have decided to take part in this important event independently, presenting a comprehensive offering of technologically-advanced products and solutions designed specifically to meet the management and control requirements of refrigerated merchandisers, thus providing added value for beverage companies,” he said.
“The challenges that beverage companies face fit perfectly with the core elements of our mission: efficiency, energy saving, performance and connectivity.
“In recent years, these trends have intensified considerably and Carel has exploited this opportunity by deciding to invest in technologies that ensure these results are achieved.”
Meanwhile, Carel has just completed the acquisition of its distributor in Poland, Alfaco Polska.
Carel Group’s investment is aimed at consolidating the growth it has recorded in recent years in the Polish, Ukrainian and Baltic markets, where double-digit growth in the refrigeration and air conditioning markets is expected over the next few years.
Carel is seeking to establish a direct presence in all major international markets.