Heatcraft has appointed Kirk Buckley to the role of marketing manager, HVAC & Refrigeration Equipment.
Sydney based Buckley joins Heatcraft with over 10 years’ experience in various marketing, communications, strategy and technology roles across various industrial markets.
He previously served as group marketing manager for Bromic Group, a manufacturer and distributor of engineered products. In this role he was responsible for leading the company’s marketing strategy and execution across four business units.
In collaboration with Heatcraft leadership, Buckley will continue to drive the strategic direction of the Lennox HVAC and Kirby Refrigeration equipment portfolios through new product development and business tools to drive market penetration.
“In a world that is getting increasingly smaller, with much more access to information and a variety of consumer options, the key for Heatcraft is to continue to remain the first choice business partner,” Buckley said.
“Through quality, reliable and readily available product across our national branch network, we’ll continue to provide greater customer experience to drive success, both for ourselves and our customers.
“In addition, we have some exciting new residential HVAC products about to launch that we’re confident will meet expectations, so watch this space.”
Buckley holds a Bachelor of Economics from The University of Sydney and Postgraduate qualifications in Commerce from The University of Sydney.