Setting the standard for service and expertise in the industry, Actrol has grown to become a leading wholesaler in Australia's HVACR industry.
Real world experience and deep product knowledge has seen the business forge a reputation for meeting and exceeding customer requirements.
In 2014 Actrol was acquired by Reece Australia and has since settled into The Reece Group. With business units from plumbing, civil and irrigation to heating, cooling, and refrigeration, customers can shop with consistency all over the Australian network which exceeds more than 500 stores.
This network continues to expand with Actrol alone opening four new stores in the last financial year, including Toowoomba, Port Melbourne, Tamworth, and Coffs Harbour.
Upgrades were also undertaken in Cairns, Dubbo, Padstow, and Vermont. Customers who have stepped inside one of these new Actrol stores already know from TV size alone, that every detail was considered with the customer front of mind.
Now backed by Reece Group’s supply chain and Distribution Centres (which equates to over seven MCG’s in space), Actrol’s product and engineering advice along with its vast stock holdings, truly sets it apart from the rest of the market.
Matching quality products and service ensure its large customer base always has access to the parts and equipment they need every day. Committed to building long-term relationships with major brands and key suppliers, Actrol continues to cement its position as a true market leader.
Rich in knowledge, Actrol has staff with over 40 years’ experience and has several members on an array of industry boards. This depth of talent together with their highly qualified branch staff and engineers, provides the best customer service throughout the country.
The finger is always on the pulse and their transparent view on wholesaling guarantees that customers are kept up to date industry trends, product innovations and any updates to legislation.
Due to its strong connection with world-renowned brands, Actrol is in a position to bring innovative products to market that save their customers time and money.
Just recently Actrol expanded its capital portfolio by extending the APS ACPAC series to a massive 64.2kW.
This and the introduction of Cabero Pro, a CH series evaporator with a factory fitted expansion valve and EVD Ice control are just a few examples of how Actrol showcases the best products and brands available.
Innovation in the industry doesn’t stop there, with Actrol and The Reece Group introducing a complete online business management solution, maX, which offers a multitude of tools to save their customers time and effort every day. Users can search products and prices, generate quotes, order online and view and pay invoices all in one simple to use online/app platform.
The recent feature addition of stock check to Actrol’s maX platform, has added even more transparency and reassurance to the tradesmen, purchase officers and admin staff. Customers can now see the stock levels at their home branch or by searching via postcode, as well as the ability to see if products are pending deletion.
Actrol was also part of an Australian first with the integration of maX and online accounting software Xero. This integration allows customers to push invoices and credit notes from maX to Xero automatically, saving countless hours of manual input.
So, what can we expect from Actrol next year? They certainly aren’t showing any signs of slowing down. With the largest footprint in the industry by far, they are continuing to expand with several more branches set to open in 2018.
With the latest refrigerant phaseout coming into stride, Actrol are pioneering the change as one of the first wholesalers to stock new HFO blends. Of course there are still plenty of HFCs on stock for customers wanting to transition at their own pace.
In fact, Actrol has the broadest range of refrigerant available as well as the expertise to guide customers in the right direction.
Personalised customer service and tailoring solutions for your specific needs is the Actrol mantra and through this approach and the continual strengthening of relationships with respected global brands, Actrol is only going to become a bigger giant in the HVACR industry.