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Seeley International has announced three key appointments that are designed to underpin the manufacturer's expansion plans to become a $1 billion global company.

Seeley International founder and executive chairman, Frank Seeley, announced the appointment of Howard Coombs to the Board in the newly-created role of executive director finance and strategy.

“Howard comes to the Board with an extensive background which has seen him work in very senior finance roles, including as executive general manager of finance within Seeley International. His elevated role will see him work closely with the other executive directors and allows him to play a critical part in developing and implementing the Group’s Strategic Management Plan in the years ahead,” Seeley said.

“Seeley International’s rapid growth strategy has achieved significant recent expansion and acquisition across Australia and in international markets, and Howard is perfectly suited to lead the due diligence and integration of future new businesses into the broader Seeley Group under a direct reporting arrangement to Jon Seeley, group managing director.

“His appointment further strengthens what is already an exceptional leadership team, and commits additional resources to identifying appropriate expansion opportunities for our award-winning product and service offerings into lucrative national and international markets.”

Seeley also announced the internal promotion of Peter Gormlie as general manager finance and Craig Grant in the role of general manager Information Technology (IT).

“Working under the leadership of long-serving Seeley International managing director, Paul Proctor, Peter and Craig will be valuable additions to the senior management team, and will ensure increased focus on growing our successful global air conditioning business,” Seeley said.

“Seeley International places great importance on attracting and retaining the very best people, and it is pleasing to see two such talented people elevated to these critical General Management roles.”

“Seeley International is now positioned to enjoy even greater success and these three key appointments will add significant value to what is already a highly competent, dynamic and accomplished Board and senior management team.”

All three started in their new roles this week.