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The Australian Institute of Refrigeration, Air Conditioning and Heating (AIRAH) has released a new video highlighting the HVACR industry’s essential role in Australian life

It also promotes the essential role played by the HVACR industry in the Australian economy  AIRAH CEO Tony Gleeson, said that despite the pivotal role of HVACR in contemporary life, it exists below the radar in terms of its general profile, and indeed as a career option.

“Despite employing 170,000 Australians in a range of occupations and being essential to our health, comfort and productivity, HVACR stubbornly remains very much a hidden industry,” Gleeson said.

“Our new AIRAH video is another addition to our suite of communications and marketing tools that can help raise awareness about our critical industry and the tremendous career opportunities within it.”

The video brings to the fore some key statistics surrounding HVACR – for instance that it is worth more than $28 billion to the national economy, uses 24 per cent of total electricity, and is responsible for 13 per cent of total CO2 emissions.

“These weighty numbers also help explain the industry’s preoccupation with sustainability, resilience, energy efficiency, and emissions reduction,” Gleeson said.

“The video celebrates innovative HVACR design that is hiding in plain sight in our iconic buildings.”

Examples include the seawater cooling system at Sydney Opera House, the thermal labyrinth that helps cool Melbourne’s Federation Square, and the high-performance building envelope of Adelaide’s SAHMRI building.

AIRAH executive manager – government relations and technical services Phil Wilkinson, said the video is a great way to reach a broader audience.

“One problem we in HVACR have when promoting ourselves is that our communications tend to stay within our own world,” Wilkinson said.

“This video is made for people who don’t even know what HVACR stands for, so it’s vital we take it out of the silo of our industry and into the wider public.”

To check out the video, go to www.airah.org.au/promote

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