JustBrand Limited, a leader in heated apparel and wearable technology, has acquired Venture Heat, one of the original pioneers in battery-heated gear.
This strategic move strengthens JustBrand's position as the largest heated clothing company in North America, signalling the next chapter in its commitment to safety, performance, and innovation in the heated wearables market.
With a proven portfolio that includes consumer-favorite brands such as The Warming Store, ActionHeat, Gerbing, AlphaCool and Chaheati.
JustBrand Limited Co-CEO, Justin Silverman, said Venture Heat has been a respected innovator in this category for over two decades.
“Their team brings a wealth of product knowledge and technical expertise that will elevate our capabilities and help us move even faster to serve our customers and partners,” he said.
JustBrand Ltd Co-CEO, Brandon Singer, said this acquisition is more than a brand addition—it's a cultural fit.
"We share the same commitment to quality, performance, and innovation. Adding Venture Heat unlocks exciting opportunities to expand our product line and expand into new markets,” Singer said.
JustBrand's products are now available in 5,000+ retail locations and expanded product lines.
With customers in North America, Europe, and Asia, the combined company will better serve international markets through improved distribution and category leadership.