The Australian Refrigeration Council (ARC) has reported a positive response to its Look for the Tick campaign which was initiated to raise public awareness about the importance of using ARCTick licensed professionals.
The initiative connects consumers with qualified technicians via the Look for the Tick directory while also raising the profile of the HVACR industry.
ARC CEO, Glenn Evans, said the recent 2024/25 summer campaign has achieved remarkable results, showing a significant increase in consumer engagement.
Web site visits surpassed 136,000 – an increase of 62.66 per cent from the previous year. Licence checks also jumped by 58.75 per cent with nearly 13,000 checks completed this year alone.
Evans said the results underscore the growing public recognition of ARCTick licensed professionals and the importance of connecting with trusted, certified businesses.
“The increase in web site visits and license checks shows growing consumer awareness of the importance of choosing licensed professionals,” he said.
“Licensed technicians ensure quality service and help prevent risks like substandard workmanship and refrigerant leakage, both of which pose risks to consumers and the environment.
“We’re proud of the success of the Look for The Tick campaign in empowering consumers to make informed choices and connect with trusted, certified businesses and professionals.”
Additional campaign highlights include:
- Business directory searches: over 18,500
- Free AC guide downloads: over 13,000