Rockwell automation has appointed Adrian Giecco to the role of regional director, South Pacific, effective July 1, 2025.
Giecco will replace Anthony Wong, who was recently promoted to vice president – enterprise software sales and consulting services – Asia Pacific, for Rockwell Automation.
Giecco will relocate to Melbourne to commence the role which covers Australia, New Zealand, and the South Pacific.
Commenting on his new role Giecco said Rockwell is well positioned to unlock new value through its innovations, deep domain expertise, and strong partner ecosystem.
“I’m excited to lead this incredible team, strengthen existing relationships, and explore new partnerships as we help shape the future of industrial operations,” he said.
Giecco joined Rockwell Automation in 2012 as a solution architect in Victoria, Australia. He’s since held roles of increasing responsibility including business manager for Controllers and I/O Asia Pacific, and later, business manager for Architecture and Software in South Pacific.
Since 2020, he has served as the director of Software and Control for the Asia Pacific region, based out of Singapore.