• Sandra Rossi
    Sandra Rossi

CCN editor, Sandra Rossi, gets lost in space.

As we know wealth and CO2 emissions go hand in hand.

The wealthiest 10 per cent averaged 22 tonnes of CO2 per capita in 2021, over 200 times more than the average for the bottom 10 per cent.

According to the International Energy Agency, the richest 0.1 per cent of the world’s population emitted 10 times more than all the rest of the richest 10 per cent combined, exceeding a total footprint of 200 tonnes of CO2 per capita annually.

Clearly there needs to be substantial and rapid action by the richest 10 per cent to decarbonise. Fortunately, they have the financial means to adopt low emission solutions even if there are high upfront costs.

Environmental responsibility has been embraced by most businesses who are taking steps like reducing international business travel to reduce emissions.

Business travellers make up 12 per cent of an airline’s passengers, but they represent 75 per cent of the profit, so the decline hasn’t been good news for the airline industry.

Personally, I think the right time to return to business travel is when there are environmentally friendly fuels and aircraft available.

Until then technology can fill some of the travel gap. I’m not talking about routine video meetings, it’s time to try something new like hologram technology.

This is an immersive experience that can transform a bland presentation into a space age experience. I gave it a try a few weeks ago and for someone like me who is easily amused it was a lot of fun.

For business it is obviously not about fun and games, but it is the kind of technology that can really make an impression.

I went to a AHRT studio based in Sydney. They are usually located in a WeWork office space ready for any business to go in and create their own masterpiece.

For me it was all about the ARHT capsule which has a 4K holographic touchscreen display that takes human interactions to the next level.

In addition to presentations and global events holograms could be the future of customer services.

There are already AI-powered, ultra-realistic humanoid chatbots both online and in-store to help customers with their every need. Some of these could even come in full-sized holographic form in retail locations.

While at the AHRT studio I interacted with a live person in Los Angeles. The technology isn’t restricted to one location. Live broadcasts can be beamed to multiple locations around the world at once.

Travel time is reduced to seconds and your emissions are zero. Beam me up Scotty!