Following the acquisition of Embraco, the Nidec Corporation has created a new brand - Nidec Global Appliance.

It represents new positioning for the company which has more than doubled in size, has a wider product portfolio and a much stronger market presence.

The Nidec Global Appliance footprint encompasses 11 manufacturing plants, 6 research and development centres, 3 sales offices and 1 global business support centre spread across eight countries including the United States, Brazil, Mexico, Slovakia, China, Russia, Romania and Italy and 14,000 staff.

The annual production volume of motors and compressors combined is around 60 million, commercialized in over 80 countries across the globe.

“Being one of Nidec Corporation’s growth platforms, the division is amplifying its worldwide capillarity and innovation capabilities, as well as setting up a solid base in the Americas,” the company said in a statement.

“As a result of a series of acquisitions in the appliances segment, coupled with a long term growth strategy, this new arrangement has led to the creation of the Nidec Global Appliance brand, representing a new chapter as one integrated organization, which combines the synergies between its products portfolios.

In this sense, Embraco figures as a brand for refrigeration solutions portfolio, while the existing appliance motors line of products, focused on washing machines, dryers and dishwashers, keeps Nidec’s brand.”

While Embraco’s compressors are ready to meet the most challenging market demands, the motors business also has a strategy of its own.

“Both product portfolios are driven by high quality and energy efficiency as key attributes, enhanced by Nidec’s cost-effective and best in class manufacturing technology,” the statement said.




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