More than 40 managing directors and board members from commerce, banking and industry associations came together for a social media forum organised by Ziehl-Abegg.
The event focused on the strategic relevance of social media – with LinkedIn taking centre stage as a platform for visibility and positioning.
Executives discussed opportunities, challenges and practical strategies.
A key highlight was the keynote delivered by social media expert Felix Beilharz, who provided a nuanced analysis of platforms such as LinkedIn in the context of visibility, recruitment and corporate communications.
Ziehl-Abegg CEO, Joachim Ley, said in the B2B sector visibility increasingly determines perception, trust and ultimately business success.
“I know from personal experience just how powerful LinkedIn can be for individuals and, in particular, for organisations,” Ley said.
Beyond the keynote, it was the subsequent discussion that proved particularly impactful. In an open and candid atmosphere, participants shared experiences, explored concrete questions and compared perspectives – both in direct dialogue with Felix Beilharz and among themselves.
The exchanges were in-depth, highly practical and marked by a notable degree of openness.
Ziehl-Abegg host these events to facilitate dialogue on future-oriented topics.