The launch of the Alfa Laval web shop in Australia and New Zealand, the second region after the United States worldwide to introduce the digital portal, gives local businesses shopping for a brazed plate heat exchanger even faster access to the ideal solution for their heating and cooling demands.

A key element of the web shop is the Alfa Laval product guide, which helps customers from a wide range of industries compare products and find the right heat transfer technology for their applications.

According to independent market research, the heating, ventilation and air conditioning (HVAC) market in Australia and New Zealand is expected to reach $US3.2 billion by 2024.

Market growth is driven by various factors including a construction boom, stringent government regulations to promote energy efficiency and rising global temperatures.

According to Selwyn Oliveira, energy division manager for Oceania at Alfa Laval, the new Alfa Laval web shop gives HVAC, refrigeration and plumbing specialists a fast and convenient way to source the right heat exchanger product for their heating and cooling solutions.

“With the addition of the web shop to our online presence, our customers will now be able to research the right heat exchanger solutions and place orders directly online,” Oliveira said.

“For businesses in need of heating and cooling equipment for critical duties, this is going to save a lot of time. It’s a real game changer.”

A key element of the Alfa Laval web shop is the product guide, a digital configuration tool with an intuitive interface.

The product guide lets users select their industry, heating or cooling application from a list of relevant options for HVAC, commercial refrigeration, hydraulic oil cooling and food, diary and beverage processing applications.

They can then enter duty-specific parameters to narrow down results from a large and ever-growing database of heat exchangers to find the product best suited to their application.

“Alfa Laval understands that in today’s heat exchanger market, figuring out what type of technology can provide the highest and most efficient thermal performance for a given application is increasingly difficult,” Oliveira said.

“We have developed our product guide to simplify this process, so businesses can quickly find the best fit for their duty.”

Customers visiting the product guide can get access to relevant product documentation as well as real-time expert support through a live chat with local Alfa Laval engineers.

The first products available in the new web shop come from Alfa Laval’s comprehensive range of brazed plate heat exchanger technology. The web shop adds simple ordering with a credit card and free express shipping within Australia and New Zealand.



comments powered by Disqus