Mitsubishi Electric Australia has announced the promotion of Ari Grimekis to the position of head of product, effective immediately.
With more than 13 years of experience within Mitsubishi Electric, Grimekis brings extensive technical expertise and deep product knowledge to the role.
Most recently serving as technical and compliance manager, he has played a pivotal role in maintaining Mitsubishi Electric’s reputation for product quality, compliance excellence, and customer satisfaction across multiple categories.
In his new capacity as head of product, Grimekis will be responsible for leading the company’s product strategy, overseeing development and lifecycle management, and driving innovation aligned with Mitsubishi Electric’s long-term business objectives.
Since joining Mitsubishi Electric in 2012, Ari has held a variety of roles across technical, compliance, and product management functions, contributing to several key product developments and initiatives that have strengthened the company’s position in the Australian market.
Commenting on the appointment, Grimekis said he was honoured to be entrusted with this opportunity.
“Having spent over a decade with Mitsubishi Electric, I look forward to leading our talented product teams as we continue to deliver innovative, reliable solutions that support our customers and partners across Australia,” he said.
This promotion underscores Mitsubishi Electric’s ongoing commitment to recognising and developing talent from within the organisation, while reinforcing its focus on product excellence and innovation.