Despite the disruption of the global Coronavirus pandemic, the HVACR industry has found new ways to move forward and do business, according to ARBS Exhibition organiser, Sue Falcke.
In an email to exhibitors, Falcke said collectively industry is navigating the pandemic one step at a time and everyone is working to flatten the infection curve.
“The virus has ground the economy to a halt and many organisations have either closed their doors or been forced to reinvent the way they do business,” she said.
“But through this incredible time of disruption our industry is seeking new ways to keep moving forward.
“New trends and ideas are surfacing on how the industry can thrive through this period of disruption.
“One of those ideas is evident in the many virtual events which are coming on-line, and ARBS is aiming to be part of the solution to rebuild our industry,” Falcke said.
Announcing an updated digital offering now available to all exhibitors on the ARBS website, Falcke said it is a great interim option for visitors as well.
“This platform will allow exhibitors to upload comprehensive new product information, images and videos, allowing visitors first hand access to your latest developments, technology and products,” she said.
“The enhanced exhibitor listing will provide a more in depth connection between exhibitors and their customers.
“The platform will provide increased promotional opportunities to those exhibitors who are eagerly awaiting the opportunity to showcase their goods in 2021.
“And in February 2021 we hope to be back stronger than ever with a bumper trade exhibition, an updated Seminar program with the very latest information including essential updates and case studies related to the COVID-19 crisis and the ARBS Industry Awards which will continue to showcase the very best the industry has to offer.”
Falcke said there may not be an exact time-frame for when this crisis will end, but when it does, the industry will bounce back stronger and there will be an even greater need to connect.