Power management company Eaton has announced a significant revamp of its PowerAdvantage Partner Program along with a new online portal and incentives campaign for power quality partners in Australia and New Zealand.

The PowerAdvantage program introduces new Certified, Authorised and Approved partner levels and a new portal for power quality partners.

Now live, the portal has many features including the Power Advantage training academy, monthly promotions, rewards and a 24- hour turnaround on deal registrations.

Eaton general manager for Power Quality ANZ, John Atherton, said the portal launch is the first of many new initiatives for the revamped PowerAdvantage Partner Program.

2019, will also see the inaugural Eaton Partner Conference held in Sydney in April which will formally recognise the new partner levels at Eaton.

“With many new exciting opportunities in the marketplace already, we wanted to start the year by offering our channel partners greater support, more benefits and a new platform that will simplify the way they interact with Eaton, through marketing, training, and deal registration," Atherton said.

"It’s always been easy to partner with Eaton and we’re energised to make it even easier in 2019.

“We look forward to engaging with partners on this efficient platform, while offering partners the opportunity to reap the benefits of the various rewards programs and promotions we have on offer.”

Eaton's ANZ national channel manager, Gavin Swadling, said by building the PowerAdvantage Training Academy into the portal, partners will have access to the latest technical training for Eaton products and software.

“The portal will allow new partners to sign up with Eaton, complete training modules and gain certificates.,” Swadling said.

“For existing partners, continuous training will increase knowledge of Eaton products and build technical skills.

“Certified, Authorised and Approved partners will have access to co-branding opportunities and a branding library where they can make use of various logos.

“While the deal registration process is much easier with 24-hour turnaround from Eaton, there will also be deal reminders and live access to deal registrations.”

As part of the revamp, Eaton has introduced a new rewards campaign called Mega Friends. Eaton’s ANZ channel partner conference will be held on April 3-4 in Sydney.

For more information on the PowerAdvantage Partner Program, visit

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