• Watlow HQ
    Watlow HQ

Watlow, a leading provider of industrial technology and thermal systems, has launched a new Prime Distributor Program across Europe.

This program will provide customers with improved support and easier access to the full line of products and solutions.

The Prime Distributor Program will be offered through a network of well-qualified distributors that have each established a strong local presence by providing customers with the great support they have come to expect from Watlow.

The program is essential to the company's go-to-market strategy for indirect European customers.

To qualify as a Watlow Prime Distributor, each business is required to demonstrate the ability to continually invest and scale their organization and to adhere to Watlow's strict requirements for service and support for both its Eurotherm and Watlow product lines.

A new logo treatment signifying a certified Prime distributor has been developed for these key partners to conduct business on Watlow's behalf.

Watlow will have one Prime Distributor per country that will be the main distributor within Germany, France, Spain, Italy and the UK.

Other Prime Distributors may be added later as the business expands further across Europe.

Each Prime will have primary responsibility for managing its own business as well as an extended network of Endorsed Distributors within their respective markets.

Endorsed Distributors will assist Primes with other localized and unique needs as they arise.

The first market where the Prime program will be introduced is the UK., and Watlow has selected Electroserv as the Prime Distributor within this important market.

The company's website, which currently offers Eurotherm's product line, is currently under development to also provide access to Watlow offerings.

In the coming months, the company will be transferring a significant number of UK-based customers and distributors to Electroserv and will be working with relevant groups within Watlow to communicate with customers to ensure a smooth transition and avoid any disruption to business.

Watlow’s indirect sales manager in Europe, Steve France, said the partnership with Electroserv is a great step forward providing access to more sales and support resources.