Nidec Global Appliance has celebrated the 50th anniversary of one of its most innovative brands Embraco, a name well known to the refrigeration industry.
After half a century the brand is about to embark on a refresh. Anchored on the concept that “refresh” means “renovate” and to bring new ideas into life, the campaign highlights Embraco’s innovative approach to refrigeration.
After being acquired by Nidec Corporation in July 2019, Embraco has been organised into three business units – home appliances, commercial division and HVAC.
The aim is to give Embraco a more dedicated focus on specific markets and to strengthen its portfolio of compressors and condensing units.
Embraco began in Brazil in 1971 and pioneered compressors using natural refrigerants in 1994.
The company has built factories in China, Mexico and eastern Europe.
Today Embraco is present in more than 80 countries with a brand stamped on one in every five hermetic compressors across the globe.