Fujitsu General has appointed Dave Smith to the newly created role of general manager for sales and marketing.
The company's deputy managing director, Phil Perham, said the role was created following the recent departure of national sales manager, Graham Wright, who is taking time out before pursuing a new career.
Perham said Fujitsu used the opportunity to review operations and strategies which led to a restructure of both the sales and marketing departments.
Smith has more than 13 years experience in the HVAC industry and was most recently at Daikin Australia.
"Fujitsu has an exceptional presence in retail, which is a great platform to build on as the business works to improve its position in the specialist dealer and commercial markets," Smith said.