Heatcraft Australia has announced its sponsorship of the Erebus Motorsport V8 racing team throughout 2013.
This is the maiden V8 Supercars Championship series for Erebus Motorsport V8, following the recent acquisition of Stone Brothers Racing in January 2013.
Erebus Motorsport will field three Mercedes-Benz E63 AMG V8 Supercars in the series.
Heatcraft Worldwide Refrigeration branding will appear prominently on the lower rear panel of car #4 and car #9 as well as appear on the driver livery and
team merchandise.
Heatcraft Australia and New Zealand director of marketing Gavin Tory said the company was proud to be associating the Heatcraft name with Erebus Motorsport V8.
"There is great anticipation around the new team and the collaboration with Mercedes Benz,” he said.
"The association with these premium marques will further enhance the positioning and reputation of Heatcraft as a leading and innovative HVAC&R market player.”
Erebus Motorsport V8 general manager Ross Stone said the company is thrilled with the sponsorship.
"We are thrilled that a world-leading commercial refrigeration and air conditioning business has chosen to associate their business with the Erebus Motorsport V8 team,” Stone said.
"Heatcraft has recognised the benefit of using our brand and the sport of V8 Supercars as a marketing channel and in turn we are proud to be associated with them.”
Throughout 2013 Heatcraft Australia will also relaunch its Gas2Go refrigeration management system to the market and will link in the Erebus Motorsport V8 sponsorship to give a further injection to the brand.
"Being a part of the V8 Supercars program will resonate strongly with our customer base,” Tory said.
"This is an exciting year for Heatcraft and Gas2Go and the sponsorship will give us unique opportunities to engage our valued customers and staff.
"Customers will see Erebus Motorsport V8 imagery and merchandise used across communications and the extensive
Heatcraft Australia and New Zealand wholesale branch network.”
During the championship series this year, supporters will see Erebus Motorsport V8 in every state of Australia, the Northern Territory, New Zealand and for the first time, in the US, when the V8 Supercars take part in the Texas 400 in May.
"This maiden voyage to the United States is an added bonus for the extended Heatcraft worldwide refrigeration ream,” Tory said.
"We are delighted that our counterparts in North America will be able to share the excitement of seeing the Heatcraft brand on the prestigious V8 worldwide circuit.”