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Dunnair has announced a new incentive program that it says is the most flexible in Australia.

The Dunnair Platinum Club Rewards program offers four levels of reward, to encourage participation from the total Dunnair customer base.

"We wanted the ability to recognise and reward all our loyal customers, regardless of which area of the market they are in," a spokesperson said.

For those who qualify for Platinum rewards a 7-day inclusive luxury trip for two to China offers a fascinating adventure with highlights that include the Forbidden City, the Great Wall of China, the Summer Palace, the Terracotta Warriors and much more.

Gold and Silver purchase levels are rewarded with winter breakouts to the sun, sand and sea on 7-day trips for two to Cairns/Port Douglas or the magnificent Gold Coast respectively.

Dunnair customers making lower value purchases have not been forgotten with a luxury weekend for two at a 5-star hotel in their capital city.

Launched in July, the Dunnair Platinum Club Rewards program applies to purchases made in the 2013/2014 financial year.

For more information, please go to www.dunnair.com.au or contact your local Dunnair sales office.