The Carel Group, specialists in air-conditioning, refrigeration and air humidification control solutions, has strengthened its presence in Asia by opening a new sales subsidiary in Bangkok, Thailand.
Carel Thailand joins the group’s other sales offices in the region including the Hong Kong subsidiary, responsible for southeast Asia (with a representative office Malaysia), Korea, Japan, India and China.
This is in addition to production facilities and distributors in Vietnam, Indonesia, Taiwan and the Philippines.
The new subsidiary, which employs 18 staff, is headed by managing director for Thailand, Komsan Sripavatakul.
The Asia Pacific accounts for more than 20 per cent of Carel's sales, with market share forecast to grow rapidly over the next three years. In particular, sales growth by Carel Thailand is expected to reach around 40 per cent by 2018.
This new subsidiary in Thailand is the latest step in the Carel Group’s international expansion strategy: over the last year alone, the group has opened two new foreign subsidiaries in Mexico and Dubai, and inaugurated a new production plant in Croatia.
Carel Group managing director, Francesco Nalini, said the new subsidiary represents the next step in the development of the company's distribution and service network in the southeast Asia.
He said this market is of significant strategic importance.
“A direct presence in the country will allow us to respond to the needs of a rapidly growing market, and position ourselves to effectively exploit future growth in the area,” Nalini said.