Carrier Global Corporation has launched a bold new brand identity and a powerful purpose statement: "Enhancing the lives we live and the world we share."
The company said this brand evolution reflects Carrier's strategic transformation and commitment to driving sustainable growth, innovation and global impact.
Carrier chair & CEO, David Gitlin, said in addition to transforming its portfolio, the company is reimagining its brand to reflect the higher-growth, higher-value, customer-driven lifecycle solutions company Carrier is today.
“For more than 120 years, Carrier has been at the forefront of innovation, shaping industries and improving lives. United by purpose, driven by vision and empowered by a bold brand identity, Carrier is entering a new era of global leadership in intelligent climate and energy solutions,” he said.
Chief marketing & communications officer at Carrier, Milena Oliveira, said at the heart of this evolution is Carrier’s new tagline “For the world we share”.
“These words capture Carrier's shared commitment to help shape a better world and its role in delivering solutions that improve the spaces where we live and work,” she said.
"Carrier's brand transformation marks a bold new chapter — one that reflects a dynamic, forward-thinking and purpose-driven company relentlessly focused on innovation, sustainability and customer-driven solutions.
"'For the World We Share is more than a tagline. It expresses our deep commitment to lead with purpose, enhance lives and help shape a more sustainable future for generations to come."
As part of this transformation, Carrier is introducing a new visual identity featuring a warm, contemporary colour palette that symbolises innovation, optimism and progress.
“While the iconic Carrier blue oval logo remains unchanged — a trusted emblem of industry leadership for more than a century — the updated look reinforces Carrier's forward momentum and focus on the future of climate and energy innovation.”