Midea hosted is regional dealer conference in the Asia-Pacific Region last month showcasing five new innovative solutions.
During the conference, Midea showcased its SMART MASTER, AI ECOMASTER, SPACE MASTER series, Residential Air-Conditioners, and Midea Building Technologies solutions. Featuring 150 products, the exhibition highlighted how Midea’s AI powered technologies work in the home.
Midea SMART MASTER Air Purifier uses three smart sensors and AI mode to adjust filtration in real time, ensuring cleaner air with optimal humidity for healthier living. Users can connect, monitor and manage all appliances through the Midea SmartHome App—the single platform to their entire smart home.
Consumers today care about reducing energy use and protecting the environment. Midea ECOMASTER is a prime showcase, using AI-driven energy optimisations to manage the power and performance of home appliances, it can reduce their energy use by up to 30 per cent.
In harsh Australian weather, enhanced anti-corrosion protection is essential to extending product lifespan and ensuring long-term durability.
Addressing this need, Midea's Residential Air-Conditioner solution showcase features Prime Guard corrosion-resistant technology, delivering lasting performance and cooling comfort.
Supporting this, indoor units are equipped with TU1 copper tubes and a silver shield coating, while outdoor units feature HYPER GRAPFINS technology, a UV-coated PCB, wide-voltage operation, and auto-dedusting.
Highlights from Midea Building Technologies include the VC MAX VRF, designed for easy installation with HyperLink, IP55 ShieldBox reliability, and stable operation powered by SuperSense.
The Magboost Apex, Midea’s second-generation magnetic bearing centrifugal chiller, delivers 10% higher full-load COP and 30% better overall energy efficiency than traditional chillers. With IP67 durability, fully in-house core components, and enhanced after-sales accessibility and cost-effectiveness, making it especially ideal for retrofit projects.
Midea continues to accelerate its global growth by driving innovation, having invested USD $10 billion in R&D over the past five years.
With a team of over 23,000 R&D professionals, the company has secured 100,000 patents, earned 470 major technology awards, and contributed to more than 1,900 technology standards across both B2C and B2B sectors.
In its B2C segment, Midea is delivering a comprehensive, scenario-based smart home appliance ecosystem that bring greater convenience and comfort to consumers. Midea’s B2B segment is focused on helping enterprises transform their operations through innovations in new energy, industrial technology, robotics automation, and more.
Midea Group has committed to investing over USD $6.96 billion into AI, new energy, advanced robotics and embodied Intelligence over the next three years.
The group has also partnered with Shanghai’s Qingpu district to invest USD $208.1 million in an intelligence technology platform. As part of these efforts, Midea unveiled its household humanoid robot MIRA at the 2025 World AI Conference in July.
During the conference, APAC president, Zeal Jiang, introduced Midea's APAC strategy on local integration to attending members.
Midea operates 63 global production bases, including nine across Thailand, Vietnam, and Indonesia.
In 2025, its Thailand Factory was named a World Economic Forum Lighthouse Factory for Supply Chain Resilience—the first overseas Lighthouse Factory in the global air-conditioning industry and Southeast Asia’s first fully 5G-connected factory.
The factory spans 208,000 sqm with an investment of approx. USD $168 million and is projected to achieve an annual output of six million units by 2026. Leveraging AI-powered systems to enhance quality control and workplace safety.
Midea has established Midea Club Application across APAC, empowering technicians to manage key services such as product delivery, installation, training, and warranty.
To ensure service excellence, the company hosts over 200 training and service events annually, and over the next three years aims to engage a cumulative 30,000 engineers with the latest knowledge, technical expertise, and service standards.