Global air-conditioning solutions provider Midea has strengthened its long-term strategy in West Africa with the opening of its first Midea Proshop in Nigeria.
At the launch, Midea unveiled its next-generation UNICOOL+ series and announced a strategic partnership with the International Organization for Migration (IOM).
Unlike traditional retail outlets, the store provides dedicated product consultation, after-sales support, and direct sales services for both households and engineering contractors.
This approach ensures consumers gain easier access to Midea's premium solutions while enabling large-scale projects to source equipment and services with greater efficiency.
Such investment in local infrastructure reflects the company's confidence in the West African market and its dedication to building closer, more reliable relationships with its partners and consumers.
Coinciding with the store opening, Midea unveiled the UNICOOL+ series, a new generation of smart inverter split air conditioners designed for West Africa's climate and power conditions.
The range combines artificial intelligence with advanced cooling technologies to deliver efficiency and comfort, offering up to 70 per cent energy savings compared with conventional fixed-speed units.
Powered by AI ECOMASTER algorithms and integrated with the MSmartHome app, the series enables users to manage cooling intelligently and cost-effectively. Its COOLFLASH Technology, driven by a DC inverter compressor, can lower room temperature by 5°C within 10 minutes.
Built with AVS protection and a reinforced PCB to withstand voltage fluctuations, the series also includes 20-year anti-corrosion Hyper Grapfins, GenGear for generator efficiency, and a one-to-two mode for added flexibility.
Beyond technological innovation, Midea also places strong emphasis on talent development and community sustainability.
At the opening ceremony of its new store in Nigeria, Midea signed an agreement with the International Organization for Migration (IOM), which includes a joint skills development project to empower local technicians with professional installation and maintenance skills.
Participants will receive official certifications in air conditioner installation and repair, setting a new benchmark for service standards in the Nigerian market, and opening up broader career opportunities.
As the Nigerian market continues to expand, Steven Wang, Africa regional director of Midea RAC, highlighted the company's dual focus on innovation and localisation to reinforce its role as both a technology innovator and a community partner in West Africa, laying a solid foundation for long-term sustainable growth.